Broad & High

This article was in the Columbus Dispatch today...

Several news tickers and video screens have surfaced on Capitol Square, and like fireworks on the Fourth of July, they have captured the attention of pedestrians and drivers alike.

Get ready for an explosion.

The developers of the Broad & High project in the heart of Downtown today plan to unveil today an elaborate text-and-video montage they hope will take multimedia marketing to a new level.
Casto formed a venture with Orange Barrel Media to create the complex sign display, which has attracted seven of the eight major sponsors the venture was seeking.

Excitement is a big part of the Broad & High display, said Orange Barrel founder Pete Scantland. From the bottom up, it will include the two tickers, a ribbon-shaped video screen for nonprofit messages, and then the video screens used by the corporate sponsors.

Nationwide, one of seven major sponsors that the Casto-Orange Barrel venture has signed, will use the Broad & High display to carry out its "Life Comes at You Fast" campaign. For example, one sequence will show a woman using a hair dryer. Eventually, the air from the dryer causes a car to crash on one of the other screens.

"The concept is original to Columbus. It's innovative, something that will be long-lasting and symbolic for the future of the city."

For the complete article click here.

The opening celebration is tonight ... I'm so excited that it's done and so unbelievably proud of Pete :)